There is no doubt that water ski design is a constant evolution of engineering and science. Computer Aided Design is the standardized tool for creating new shapes. Herb O’Brien was the first to use this technology 20 years ago, and he has utilized the sport's leading design programmers to create every one of his skis since. Regardless of how space age we've become sitting at our computers, it is no substitute for vision or on-water experience and education. Our skis' rider-friendly feel could only have been attained by the hours we have spent behind the boat, learning what truly works and what translates from the lake to the computer screen. To build progressive shapes that decide the direction of industry design, you need progressive minds. Minds that understand technique and ski shape, working daily, experimenting and searching for the next big thing.