Jimmy LaRiche has developed
his first Pro Model for Hyperlite, the Franchise! The name of the board touches on Jim’s
importance to the Hyperlite team but it also represents his philosophy about
the shape. The goal was to create a long
lasting, innovative shape that everyone can hop on and in one ride feel as if
they are home. A continuous rocker of
2.65” lays the foundation for a fast board that carves and edges with
ease. The Franchise rocker is largest
continuous rocker in the Hyperlite line providing maximum pop off the
wake. The innovative and industry first
Tapered Channels narrow at the tip and tail aligning the Dual Fin Configuration
to increase the boards edge hold on approach to the wake. With any approach style, the Franchise will
deliver a pop off the wake like no other. The overall profile of the board and reduced tip and tail profile reduce
swing weight for simple rotation on flat and inverted spins. On landings we found that Jim never touched
down dead flat, the Franchise incorporates 2 soft landing spins for cushy
entries on either edge. Shaped by Greg
Nelson for our Franchise rider, the LaRiche Pro Model will provide any
Wakeboarder an unforgettable ride.